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How our Lead Finder Works

Roman Hipp avatar
Written by Roman Hipp
Updated over 2 months ago

Quick Peek

  • The Waterfall Lead Finder aggregates multiple live data sources, not a single static database

  • You can filter leads by company-level and lead-level criteria

  • All leads go through live verification before export

  • You only pay full credits when you enrich a lead (email or phone), and 0.1 credits/lead without enrichment

  • You can export up to 5,000 leads at a time


What Is the Waterfall Lead Finder?

The Waterfall Lead Finder helps you discover new B2B leads using highly granular filters.

Instead of relying on one large, static database, we use a waterfall lead-finding approach that aggregates data from multiple sources and validates it in real time. This allows you to find leads that are more up-to-date and contextually accurate.


What You Can Filter By

The Waterfall Lead Finder supports both company-level and lead-level filters.
The filters below are examples, not a complete list.

Company-Level Filters

  • Industry

  • Headquarters location

  • Company technologies

  • And more

Lead-Level Filters

  • Job title

  • Department

  • Skills

  • Location

  • And more

You can combine multiple filters to narrow down your lead search as needed.


Where the Data Comes From

The Waterfall Lead Finder is built on a multi-source aggregation system, which includes:

  • AI graph expansions

  • B2B contact databases (white-labeled providers)

  • Live web crawling

Because we use several sources at once, no single provider defines the results.


Live Lead Verification

Every lead found through the Waterfall Lead Finder is checked in real time.

We do this by:

  • Crawling the web

  • Checking social platforms (such as LinkedIn)

  • Validating current job title, role, and location

This helps confirm whether:

  • The person is still in the role

  • The company association is still valid

  • The location information is still accurate

This step helps reduce outdated or incorrect leads.


Credit Usage Explained

The Waterfall Lead Finder uses a pay-for-enrichment/export model.


Export Only (No Enrichment)

  • 0.1 credits per lead

  • Used when you only want the lead data without email or phone enrichment

Email Enrichment

  • 1 credit per lead

  • Same pricing as regular email enrichment

  • You don’t pay extra for finding the lead

Mobile Phone Enrichment

  • 10 credits per lead

  • Same pricing as regular mobile number enrichment

  • You don’t pay extra for finding the lead


Export Limits

You can export up to 5,000 leads at a time.


This limit exists to ensure:

  • API stability

  • Seamless performance across multiple data providers

  • Reliable verification during the lead-finding process


Why the Waterfall Lead Finder Can Take Longer Than Static Databases

Unlike traditional tools that query a single, pre-built database, the Waterfall Lead Finder uses a waterfall approach.


This means we:

  1. Query multiple databases via API

  2. Crawl the web live

  3. Verify lead data in real time

Because of this process, results may take slightly longer compared to static databases.

The big advantage is fresher, verified data rather than stale records.


Summary

The Waterfall Lead Finder is designed for users who value accuracy and freshness over instant but outdated results.

By combining aggregation, live crawling, and verification, it helps ensure the leads you export are as relevant and current as possible.

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